Branding - hare

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HARE is a small, woman-owned handbag & apparel brand based out of Providence, Rhode Island. Founded by Hannah Reach in 2025, HARE's mission is to create high-quality, functional products made to withstand the wear & tear of real life.

Literally, HARE stands for Hannah Reach - the first two letters of my first and last name. 

Fundamentally, HARE stands for equality, fair trade practices, humanity, LGBTQIA+ rights, civil rights in general, equal opportunity, environmental protection and conservation, animal welfare, love, peace, JUSTICE & happiness for all. 

Hate has no place at HARE.

HARE logos, fonts & approved colors are shown above.

HARE's brand voice is straightforward & blunt, with a twinge of dry humor. Messaging is on the casual side, appealing to consumers who prefer a transparent and accurate read on the content and consumables being presented to them.  

Elder Gen-Z & Millennial consumers who are lower-to-middle class with a love for quirky yet fashionable utilitarian products at a reasonable cost. 

The target consumer is conscious about their carbon footprint and the ideologies behind the products they purchase, ensuring their limited funds support what they feel comfortable with.